Sega Pop-up has finally opened up in Los Angeles. @sega_west @littleakihabarala This pop has a large variety of merchandise for both the Sonic and Persona Series. You can find plushies, posters, keycaps, cups, clothing, and much more. There were small sections for games like metaphor, Like a dragon yakuza and a handful of other niche titles. This Pop-up is open now until July 19th #socal #sonic #persona5 #sega #losangeles

Sega created a life-sized Sonic figure containing Sonic's DNA