Your SEO’s fine — your customers just stopped searching the same way. Feeling like your SEO reports look great but your phone’s gone quiet? You’re not the only one. Across dozens of local service industries, I’m seeing the same pattern — sites ranking high, maps lighting up, GBP visibility strong… but calls and form fills are down. The truth? Google didn’t kill your traffic. It rerouted attention. And your customers? They’ve changed how they search, discover, and decide who to contact. In this s