Meet our CEO, Martin Axelhed. He recently wrote a letter proposing a deal between us at Fjällräven and you, the Fjällräven customer. In his letter, he wrote: "If we promise to continue to work hard, making long-lasting products with as little environmental impact as possible, will you promise to let those products work hard too? To use them for many years and not replace them with new products one or two seasons later?". So, what do you say? Do we have a deal? #Fjallraven | Fjällräven
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Meet our CEO, Martin Axelhed. He recently wrote a letter proposing …
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