That's where the Global Gamer Study comes in. Our consumer insights product gathers attitudinal and behavioral data from gamers worldwide to provide the most complete map of their universe.

May 9, 2024 · differences emerge across groups in why they play video games. By whether someone identifies as a gamer pecially when it comes to competing against others. About four-in-ten gamers …

The ascent of gaming into the cultural mainstream continues in a big way. Each new generation embraces gaming, while generations past keep on playing, spending, and engaging in more ways …

Adults are increasing their engagement with games and are continuing to play later in life. In our survey, 40% of baby boom gamers and 50% of Gen X gamers report spending five hours or more each week …

Written by Newzoo’s Gamer Research Team Powered by our Global Gamer Study in Newzoo’s Global Gamer Study. Dive deeper into the study to understand gamers and what m

Today, everyone can be a gamer. quite the opposite. Another groundbreaking technological invention from the recent past – the Internet – enabled video game companies to transform the player …