Few marketing projects pack the punch of a logo design or redesign: Your firm’s logo is the primary visual messenger of your brand, appearing on materials ranging from court filings to Koozies. It’s ...

Veteran adman Prabhakar Mundkur writes on whether minimalist branding is making logos lose their distinct identity ...

Graphic identity files are available for download in print (CMYK) format, web and electronic (RGB) color formats, and as a PNG file. Where possible, transparency has been preserved for ease of use.

The anchor has become synonymous with Hope and has roots in the College’s legacy. The metaphor originated from an observation the Rev. Van Raalte made regarding the Pioneer School: “This is my anchor ...

A good logo design often becomes the first thing the public largely associates with a brand. As we noted last week, a new logo can sometimes inspire unwanted attention or fan backlash, sometimes for ...

The city of Fairfield unveiled its new marketing brand after several months and $46,000 in consulting fees. Committee meetings, survey results, and input from city and community leaders, the City of ...

The Basalt Chamber of Commerce unveiled a new logo Wednesday that will be used to market the town as a tourist destination. The logo has two lines that flow together underneath a bold headline that ...

Cocaine’s a hell of a drug, but you’re not seeing things: That, indeed is Showtime‘s old 1980s-era logo pasted all over marketing materials and promos for “Black Monday,” a tongue-in-cheek tale of the ...