Beauty is currency and can enhance one’s social capital — and the way we consume digital beauty content constantly evolves and changes. It seems like TikTok is largely the platform of choice for ...
Makeup tutorials are the latest frontier of the culture war — just take it from TikTok. “Republican makeup” and “MAGA makeup” have emerged as popular search terms on the app, with some users racking ...
Robert Welsh on MSNOpinion

TikTok makeup hacks that try too hard

A pro makeup artist reacts to viral beauty hacks and breaks down which tricks are useful, risky or just made for views.