Add Yahoo as a preferred source to see more of our stories on Google. 01/15/2019 — Bra shopping is one of our least favorite tasks: They’re expensive, it’s hard to figure out what size you need, and ...

Soma is bringing Bluetooth to the bra world. The Somainnofit bra is designed to help women determine their actual bra size, simply by slipping it on. It's a black, sports-bra-style garment with four ...

Finding the right bra size can be an arduous process, and the vast majority of women aren't wearing the size they should. But Soma is looking to make it slightly less awful to track down the right bra ...

As many as 80% of women are wearing the wrong size bra, but the Soma Innofit smart bra (one of our Top Picks for CES 2019) can change that. It’s a wearable, Bluetooth-enabled device that finds the ...

"SOMAINNOFIT" involves a proprietary app that connects via Bluetooth to the SOMAINNOFIT bra. As with Like A Glove's fit leggings, the app-plus-bra tech captures and records key body measurements, then ...

First there was the awkward encounter with the measuring tape, then came the apps with all of their oft-overstated promise. Women have struggled for decades to find bras that fit properly, and the ...

What: Soma has released new additions within its signature Enbliss bra line, just in time for spring. The collection features a vast selection of bra silhouettes with a streamlined fit and minimal ...

Continuing a record of tech-based innovations in the intimates category, Soma introduced its Bodify bra, which features patent-pending Flexicup Pad Technology made of materials that self-adjust to fit ...