Walk into any optical shop in India and the salesperson will hold three frames up to your face and call it done. It rarely is ...

The oval, round, square, heart, these labels come from fashion editorial, not anatomy, and they were never designed to be ...

Scenario: You’re walking through LensCrafters after your latest eye exam. It’s time to get some new frames. Pair after pair, you look in the mirror and immediately put them back on the rack. Why do ...