It’s a quest of Guinness proportions. Six-year-old Tustin resident Max Wilford is calling for residents to join him in creating the world’s longest rainbow loom bracelet. The goal: to set a Guinness ...

Beloved by kids and the bane of parents and teachers, Loom Bands – or Rainbow Loom - is the playground craze that has taken over the planet. But what are they, and where did they come from? Chances ...

Parents who are sick of vacuuming up the little blighters from under the sofa have US entreprenur Cheong Choon Ng to thank. His daughters were fond of making bracelets by weaving elastic bands over ...

Get your news from a source that’s not owned and controlled by oligarchs. Sign up for the free Mother Jones Daily. Bracelets and other trinkets made on the wildly popular Rainbow Loom—a toy that ...

A Malaysian immigrant in the United States, Cheong Choon Ng, is the inventor of the Rainbow Loom, a popular toy for making bracelets out of colorful rubber bands. The Rainbow Loom kit, now sold in ...

Rainbow Loom® is the official trademark of the popular children’s toy that won the 2014 Toy of the Year (TOTY) Award in the United States. It’s the invention of ...

Please tell me if the above information on Facebook is true or not. We love these bands and they entertain my daughter for HOURS. Origins: In late August 2014, emails began to circulate regarding the ...

A company that sells Rainbow Loom, a toy that transforms colorful rubber bands into intricate bracelets, key chains, rings and accessories, rose from humble beginnings to a profitable pop culture ...