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In 2019, if a brand doesn’t release at least 40 shades during a foundation launch, we’re giving it serious side eye. Thanks to companies such as Make Up For Ever, Fenty and MAC, at least 40 is the ...

If you think you know your perfect foundation shade, be prepared to question everything. After all, you’ve never had shade options like this. PUR is launching 100 shades of foundation and concealer ...

Add Yahoo as a preferred source to see more of our stories on Google. Influencer collabs. Let’s talk about them. The PUR X Raw Beauty Kristi restock is coming after the original collection drop on ...

For so long, too many brands got away with doing the bare minimum when it came to providing inclusive shade ranges; fortunately, more and more companies are stepping up to the plate to cater to a wide ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. Unlike other powder foundations that might come off as too ...

It's hardly a secret that consumers are holding makeup brands accountable when it comes to releasing complexion products with a shade range that goes beyond 50 variations of beige. And while the topic ...

It's been decades since I've played with Barbies, but I still find myself drawn to iconic dolls any time I pass the toy aisles, especially since they've become so much more diverse. It's been even ...

For so long, too many brands got away with doing the bare minimum when it came to providing inclusive shade ranges; fortunately, more and more companies are stepping up to the plate to cater to a wide ...