We continue this month with our “wrong sales training” series by addressing the concept of objections. Again, we would like to start with an exaggeration because even exaggerations have some semblance ...
Service advisers think they need to get better at overcoming objections. They don't, said service and parts trainer Kieran Stack. Instead, Stack said, they need to get better at anticipating questions ...
Forbes contributors publish independent expert analyses and insights. Skilled marketers must proactively address customer objections in their content to win sales. Employ "fearless marketing" by ...
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