Google is testing header bidding – again. But this time it’s for in-app demand. On Thursday, Google announced the kickoff of a beta test to blow up the waterfall mediation model within its mobile ad ...

We’re not altogether certain Indiana needs another casino, but we agree with the majority of Indiana lawmakers who decided that if there is to be a new gambling venue, an open bidding process is the ...

Iflix has integrated with Google’s Open Bidding solution, in what it claims to be a first for an OTT platform in Malaysia, Indonesia and the Philippines. The Southeast Asian OTT platform is moving ...

Three auction clearinghouses have come to dominate digital advertising: Prebid, Google open bidding (formerly known as exchange bidding) and Amazon Publisher Services’ Transparent Ad Marketplace (TAM) ...