The other day, a friend asked if I how he could spiff up the weekly e-mail he sends to the members of his bowling team. I told him the simplest way was to download an HTML newsletter template he could ...

Want a cost-effective way to build your business by nurturing your present and future customers? Then create an HTML newsletter. “Newsletters create top-of-mind awareness,” says Ryan P. Allis, CEO and ...

An effective newsletter is one that gets your information out in a timely and relevant way to your target audience. Traditional paper newsletters are distributed by hand or postal mail, but many ...

The CAN-SPAM Act requires marketers to provide customers with a way to opt out or unsubscribe from an email list. When a customer opts out you have to stop contacting him within 10 days from the ...