Forbes contributors publish independent expert analyses and insights. Serenity Gibbons is a business consultant who covers entrepreneurs. Turbulent economic times pose a difficult issue for marketers: ...

Founder of Prosh Marketing, a Fractional CMO & Marketing Strategy Agency that helps Startups & SMBs build marketing teams and go to market. A marketing funnel is a useful tool for marketers to ...

Every marketer should live by the funnel. After all, why are we producing content? To generate leads, drive sales, and build authority. But those things will happen only if the marketing funnel is ...

Mid-funnel marketing is often overlooked, but is crucial to drive customers towards making a purchase, says Emilie Coalson-Kiner (UK marketing manager, Taboola). Here are five strategies to help ...