Discover how to create a marketing plan that effectively targets your market through tailored strategies and measurable ...

A well-planned proposal will ensure you get the most out of your market research activity. Jyotishman Goswami, marketing frontrunner-NCT at De Montfort University provides 10 key steps to consider ...

To attract new customers and increase revenue, you need an e-commerce marketing strategy that’s intentional and well-targeted. When your marketing aligns with how and where you sell online, it’s ...

Stop wasting your time and money — this is the foundation of a marketing strategy that leads to sales and brand loyalty. In the new book, “Market Your Business – Your DIY Guide to Marketing,” Jeanette ...

Businesses must future-proof themselves to endure an ever-changing economic landscape. Focusing on creating value both internally and externally through strategic planning is crucial for a brand's ...

To successfully commercialise research, you need first to understand the different routes available for taking your findings to market and how your institution can help, as Nicolas Huber explains ...