For years, Lego has done a lot of things to cultivate that loyalty. One of those things is the company’s loyalty program, previously known as Lego VIP. Last month, Lego announced changes to the ...

If there is one brand that has learned how to grow a devoted fan base and bring together a global community, it’s toy giant Lego. Spanning generations of brick-building fanatics, it’s become a rite of ...

Instead of peddling back prices, LEGO has decided to double its VIP points for the entire catalog of sets. This way, they will give buyers more points the more they purchase the LEGO sets. LEGO VIP ...