It helps recent box office hits like Christopher Nolan's ‘The Odyssey' were shot using Imax's proprietary camera technology and command higher ticket prices for its giant screen theaters.

The Oscar-winning director made his long-awaited odyssey back to the Criterion Closet to share a very relatable take on Lost Highway.  Screenshot: Criterion/YouTube As we’ve noted on this very website,

A new group of tickets for Imax 70mm screenings of “The Odyssey” was released this week, with many of the new screenings selling out within hours. In New York and Los Angeles, there are no Imax 70mm tickets available through Aug.

Nolan became the first director ever to use the highest resolution 70-milimeter IMAX film with a specially designed camera to shoot the whole of his epic movie about ancient Greek hero Odysseus.

Christopher Nolan has made IMAX all the rage again, but the scale of megatheatres and their ticket prices were hotly debated when the Paramount Montreal opened with an IMAX theatre in 1999.

A $50 popcorn bucket modeled after the camera Christopher Nolan used to make The Odyssey became a Trojan horse for IMAX, sneaking a surprising new revenue stream into the movie th