What do the emojis you use most say about you as a person? That's what brands on Twitter will soon be trying to figure out after the social network announced a new feature Wednesday that lets ...

Earlier this week, Twitter announced on its blog that the company is now letting advertisers target ads to Twitter users based on the emoji they use on the platform. Think Domino’s ads for people who ...

Oxford’s “word” of the year wasn’t even a word. It was an emoji. This one: . As Lisa Lacy detailed in “The Ultimate Guide for Marketers“, several brands, including Taco Bell ( ), Domino’s ( ), and Bud ...

On Monday (19 February), Ciaran O’Kane, CEO, ExchangeWire published a piece as a precursor to the biggest mobile event of the year, Mobile World Congress. As well as touching upon the device graph and ...

The problem with some ads is that you get to see them too much. This can even affect ads that are good. And then there are Chevy's "Real People" ads. You know the ones. The creators of these ads ...

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Just when it looked like the newest frontier for emoji could be PLAs, Google has fixed the glitch, so to speak. At least one intrepid advertiser figured out how to get an emoji to appear alongside the ...