For nearly two decades, ecommerce measurement followed a familiar playbook. Browser-based tracking pixels captured clicks, page views, add-to-cart events and purchases, translating digital behavior ...

This article is part of a VB special issue. Read the full series here: How Data Privacy Is Transforming Marketing. Product pricing plays a critical role for every ...

The eCommerce landscape in 2025 is a whirlwind of complexity, global marketplaces, demanding customers, and an explosion of product data. Product Information Management (PIM) software has become the ...

Leveraging advanced data collection and analysis technologies can enable ecommerce businesses to successfully transition to more sustainable practices while potentially boosting profitability as well.

The Covid-19 pandemic reminded us that everyday life is full of interdependencies. The data models and logic for tracking the progress of the pandemic, understanding its spread in the population, ...

Data modeling tools play an important role in business, representing how data flows through an organization. It’s important for businesses to understand what the best data modeling tools are across ...

Global advertising expenditure has surpassed the $1 trillion mark for the first time. Digital advertising continues to dominate this growth, with digital channels encompassing search and social media ...

Data modeling, at its core, is the process of transforming raw data into meaningful insights. It involves creating representations of a database’s structure and organization. These models are often ...