The Dude Perfect universe continues to grow, now into the footwear industry. The group of trick-shot and comedy YouTubers - who formed their channel as Texas A&M students in 2009 - has amassed 60 ...

The footwear brand is forming a long-term partnership with Dude Perfect — a sports-themed content group with nearly 60 million YouTube subscribers. Partnering with Dude Perfect aligns with Heydude’s ...

The investment, in partnership with private investment backer Highmount Capital, will be used to pursue new opportunities and projects, add creative partnerships and build a new management team.

FRISCO, Texas (AP) — The five buddies who now comprise Dude Perfect had no intention of creating a brand or even a business 16 years ago when they started making a video of basketball trick shots ...

It started with a YouTube video of several young dudes hitting absurdly difficult trick shots on a backyard basketball hoop. Some 15 years later, those pals — now with more than 60 million subscribers ...

The popular YouTube channel Dude Perfect announced Tuesday it landed an investment of more than $100 million from private investment firm Highmount Capital as the group looks to expand into a larger ...