In an automated world, bad data not only misleads marketing teams but also accelerates mistakes, writes Epsilon’s Gillian ...

The flood of digital information increases the need for accuracy - including knowing which data to leave out. Remember when we used to ride around in our cars and listen to AM radio? Maybe you're not ...

Parts databases for the electronics industry may be the best way to find parts and to get details about them, but they're also remarkably incomplete, or just plain wrong. Even at 95 percent ...

Naveego, a provider of cloud-first distributed data accuracy solutions, is introducing the next generation of its Complete Data Accuracy Platform, providing self-service Master Data Management (MDM) ...

The Department of Mineral and Petroleum Resources announces steady progress on South Africa's mining cadastre system, ...

As more police agencies transition to the FBI's National Incident-Based Reporting System for crime reporting, a study of one state's data found that a design flaw in NIBRS, the timings of arrests and ...

Data quality in the modern economy, where data-driving action is critical to business success, can no longer be perceived as mere tech detail. Business leaders increasingly use data to make strategic ...

Database maintenance is one of the least glamorous aspects of B2B marketing. But it’s arguably the most critical. Successful campaigns and strategies rely on accurate, high-quality data as their ...

How accurate is marketing data? originally appeared on Quora: the place to gain and share knowledge, empowering people to learn from others and better understand the world. Answer by Auren Hoffman, ...

InsideView has expanded its InsideView for Marketing solution with two new products, the company announced at Dreamforce. InsideView Clean is designed to update any existing marketing database with ...

Against that backdrop, Magnite just rolled out a new integration with data validation provider Truthset on Thursday that ...