Traffic swings, attribution gaps, and unexpected citation patterns offer a clearer picture of how AI Overviews affect organic ...

New data from BrightEdge shows how finance-related queries perform on AI Overviews, identifying clear areas that continue to show AIO while Google is pulling back from others. The deciding factor is ...

Google rapidly expanded AI Overviews in search during 2025, then pulled back as they moved into commercial and navigational queries. These findings are based on a new Semrush analysis of more than 10 ...

Forbes contributors publish independent expert analyses and insights. Kate O’Flaherty is a cybersecurity and privacy journalist. When using Google Search, you might have noticed a new option called AI ...

BrightEdge’s latest research shows that Google’s AI Overviews are now appearing in ways that reflect what BrightEdge describes as “deliberate, aggressive choices” about where AI shows up and where it ...

Two trends are emerging in the world of AI and search: AI platforms are sending more traffic to publishers’ sites, while Google’s AI Overviews is reducing click-throughs across more search queries.

Data from 20,000+ queries shows AI Overviews match Position 6 results – offering high visibility, but far fewer clicks than blue links. Visibility in Google’s AI Overviews doesn’t equal traffic. In my ...

The folks at Seer put together a study looking at how the click-through rates of the Google organic and paid search results are impacted by having AI Overviews on the page. And the short answer is, AI ...

The average Netflix user spends 18 minutes browsing the home screen before picking what to watch. They scroll past tiles, hover for trailers, scroll back to a show they almost picked, then circle back ...

One year after Google released AI Overviews, data gets published showing total search impressions rose more than 49%, highlighting a dramatic shift in how people seek and find information. Jim Yu, ...

Doesn't it feel like you are always seeing AI Overviews at the top of all your Google Search results? Well, new data from Similarweb says that AI Overviews show up for about 43% of all queries.