Michael Goshka is CEO of Planfix, a SaaS platform that cuts costs, reduces errors and automates workflows for smarter business operations. I still remember the early days of launching my startup. My ...

Building an effective customer experience practice is clearly important. But doing so requires a holistic approach. Forrester analyst Maxie Schmidt recently noted that for certain industries, ...

Learn how a client-centric strategy can enhance loyalty, boost customer retention, and sharpen your competitive edge. Explore effective approaches and real-world examples.

Founded in 2003, San Francisco-based Splunk Inc. provides a data platform and solutions for IT security and observability. The company has been migrating customers to cloud-based, SaaS versions of its ...

The post-pandemic consumer health market has been impacted by significant changes. These are partially induced by short-term macro pressures around inflation, the global cost-of-living crisis and ...

The field of CRM is at a crossroads. The promise — while still very much alive — has in too many cases not been delivered. Too many projects have been abandoned; too much investment has been written ...

The pandemic has had a lasting influence on customer expectations and behavior, and it’s here to stay. In today’s digital age, staying ahead of your competition requires more than just an online ...

Greg Kihlström advises on CX and Digital Transformation at GK5A, hosts The Agile Brand Podcast, and is a best-selling author. Business leaders today struggle with many competing priorities. The needs ...

Discover how a service-oriented approach and attention to detail can drive long-term success in real estate and other industries. Adopting a customer-centric approach is essential for cultivating ...

Customer retention has never been more important to an organization’s bottom line, but achieving it means doubling down on the connection between employees and customers. Here’s why it works, and how ...

Top marketers understand the power of exceptional customer experience (CX). Progressive organizations prioritize a systematic approach, investing in core CX competencies that deliver sustainable value ...