Google is testing header bidding – again. But this time it’s for in-app demand. On Thursday, Google announced the kickoff of a beta test to blow up the waterfall mediation model within its mobile ad ...

The programmatic arms race against Google continues. Two additional demand-side platforms (DSPs) have removed Google Open Bidding supply for advertisers. Yahoo and Amobee followed suit of The Trade ...

The West Texas Rehabilitation Center is preparing for its largest fundraiser of the year with the 56th annual West Texas Rehab Telethon and Auction, set for Saturday, Jan. 31, at the Abilene ...

Fasig-Tipton has cataloged 690 entries for its December Digital Sale, which may be viewed online at digital.fasigtipton.com. Bidding is now open and will close over two days, beginning at noon ET each ...

Three auction clearinghouses have come to dominate digital advertising: Prebid, Google open bidding (formerly known as exchange bidding) and Amazon Publisher Services’ Transparent Ad Marketplace (TAM) ...