On its face, it may appear cosmetic, but a new brand identity can distance banks from the anger many customers still feel over the financial crisis. A logo change isn't cheap, but it "can remove some ...

In a time when some brands seem to change their logo every few years, we can learn something from those who haven't felt the need. The Deutsche Bank logo turned 50 this month, and it still attracts ...

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. According to the Bank for International Settlements, there are 166 central banks and monetary authorities in ...

Unveiling its fresh brand identity, private lender YES BANK on Tuesday (May 30) launched a new logo of the company and said it is set to roll out an integrated campaign with the tagline – ‘Life Ko ...

Punjab National Bank (PNB) has unveiled a new logo as it merges with United Bank of India and OBC with it, with effect from April 1. The new logo will bear distinct signages of all the three public ...