The sports drink Accelerade claims to use a bit of protein as a way of facilitating re-hydration. If we were capable of arguing the science behind such a claim, we probably wouldn’t write drink ...

PLANO, Texas, June 20 /PRNewswire/ -- Wooden rackets at Wimbledon? Leather helmets on the gridiron? High tops on the running track? Today's athletes wouldn't think of using such outdated equipment.

Cadbury Schweppes is breaking a $50-million "Sweat smarter" marketing campaign at the end of May for its Accelerade sports drink. The ads tout Accelerade's promise of providing superior endurance for ...

NEW YORK Cadbury Schweppes is preparing a major national launch for Accelerade, a sports drink that will attempt to penetrate a category long dominated by Gatorade. The product will be supported by a ...

An Accelerade gel is also on the market. The brand is about to experience a serious boom, however, since Cadbury Schwepps has purchased the patents and technology for an initial $4m plus a multi-year ...

The Fruit Punch variety of Accelerade has a slightly sour flavor and a relatively low level of sweetness. We've never tried the powdered version of Accelerade, but we are willing to guess that it ...

When I began training last year for my first marathon, my running partner Dave Freedholm, an experienced amateur distance runner, impressed on me the need to vigilantly avoid dehydration. His drink of ...

The maker of the sports drink Accelerade, PacificHealth Laboratories, is teaming up with food ingredients gaint Cargill, in order to launch its beverage in a ready-to-drink form. PacificHealth ...

MATAWAN, N.J. PacificHealth Labs on Monday remained positive behind its launch of Accelerade RTD, despite comments from distribution partner Cadbury Schweppes Americas Beverages that the initial ...