When it comes to global IP brands, Pokémon reigns supreme with a huge lead over all the others. While Disney owns five of the top 12 brands, Universal has access to four of them, including Pokémon. If ...

In the summer months, staying both cool and stylish can be a real challenge. And fast fashion – forget about it. Summer is the time to shed your layers, not your values. Here’s a cool list of 12 ...

Editor’s Note: The Formula 1 Crypto.com Miami Grand Prix, now in its fourth year, drew nearly 300,000 fans and a dozen activations to its three-day event last month. Event Marketer, a Chief Marketer ...

(CNN) — High levels of lead were found in 12 brands of cinnamon powder and multi-spice powders, according to testing released Thursday by Consumer Reports, a nonprofit that helps consumers evaluate ...

One of my favorite parts about writing about fashion and beauty brands is uncovering the cool brands that are run by creative women who are just as cool as their brands. From content creators turned ...

Kathryn Koehler/Courtesy of 24/7 Wall St. I would have lost my everlovin’ mind if someone had handed me a Jolly Rancher layers of flavor Popsicle when I was a kid, being stuck back in the 20th century ...

Nostalgia isn’t just a warm feeling, it is a powerful marketing tool that taps into memory, emotion, and identity. The most successful brands know how to transport audiences back to simpler times, ...

As we enter a new year, the clean beauty industry continues to evolve from a niche trend into a formidable sector within the $430 billion global beauty market. Sized at $7 billion in 2022, clean ...

Varieties of Campbell's Soup Cans on the shelves in a grocery store - JHVEPhoto/Shutterstock When you think of the Campbell's brand, you probably think of soup. It makes sense: The company was a ...